supertype logo dark (wide)
supertype logo dark (wide)
creadits_white

Data-driven campaigns and creatives

Supertype enables creative agencies to take a data-driven approach in identifying the biggest trends and factors in clients’ campaign performance.

On a scale that wasn’t possible before.

Challenges

Taking the guesswork out of Ad Creatives lifespan and over-time performance

Creadits employ designers who create creative assets, such as those used in digital ads, on behalf of their clients. Ad creatives have a lifespan and are regularly refreshed as their effectiveness gradually decline following repeated exposures. Studying this process can help Creadits develop creative assets that have a longer lifespan, with a decay rate that is 20% to 40% slower than pre-intervention.

Unactionable raw data without intervention

Creative designers need data on past creative performance, major trends and other systematic patterns in high-performance ads. These data in its raw form, unprocessed, are unactionable.

Solutions

  • Machine Learning Model

    Supertype developed analysis that quantify the creative decay process for Creadits, yielding a mathematical model that describe when ads plateau and wear-out, and establish baselines that help its in-house analysts strategize on ad creative ideas

  • Determining performance factors

    Generate deep insights on characteristics of 'winning' creatives by sweeping through different combinatorial sets, resulting in creatives that are 40% more performant than industry benchmarks

    By incorporating mathematical models in the ad creative process, Creadits is able to yield an out-performance of up to 40%.

  • Automatic Analysis

    The programmatically generated key insights are incorporated into Creadits' client services, improving client retention while spending 90% less time on manual labour.

Solutions in Numbers

0 %
slower decay rate
70 %
less time on labour
nick-gibbons

Supertype allow us to keep our finger on the pulse of what users are saying about our client´s apps in realtime. It´s really useful when working on creative messaging strategies.

Nick Gibbons

Co-founder, Creadits

Contact Us

Want more case study?

This case study, along with others in our archive is also available as a PDF. To schedule a call with us and learn more about our past projects, leave your contact method below.

Your work email, so we can reach you. We respect your privacy and will not add you to any mailing list.

Inquiries

s@supertype.ai

More content from Supertype