Scaling E-Commerce Businesses With Data
Who is this for?
If you own or handle marketing for an e-commerce business, whether that is on Shopify, or WooCommerce, or Amazon, or on a custom solution — the E-commerce edition is for you.
$27 / pax
Online Video-Conferencing (Zoom)
930am to 1230pm (EST / New York)
6 January, 2021
Tools of the Trade: e-commerce edition
Tools of the Trade puts the key drivers of growth behind the fastest growing e-commerce businesses in your hands. We systematically break down the “science” of e-commerce, and show you how to leverage data, analytics, predictive intelligence, automation and API connectivity to outgrow your competition and build a defensible growth engine for your e-commerce.
We are big on details.
So this isn’t a high level, 30,000-foot view seminar that skim the surface. We dive into the specifics, the implementation details, the technical process that happens, and packed full of case studies. Everything we cover, you can implement for free — we’ll show you how.
At the end of the day, we want to make sure you’ve received solid value from the session. If we fail at that, we ask for a quick feedback and will give you a full refund.
6 Tools, 3 Segments
The 6 tools for e-commerce growth are broken down into three segments; (i) Systemise the unit economics of e-commerce, (ii) implementing a customer segmentation model that drives repeat-purchase from loyal customers and finally, scale your e-commerce activities by acquiring more users for less money.
0930 to 1030
Understanding the unit economics of e-commerce, and quantitatively assess the ‘health’ of your e-commerce business
Statistical models to estimate lifetime value (LTV) of your customers
The ‘divide-and-conquer’ strategy: harnessing intelligence for smarter segmentation and proactively engage your customers
1030 to 1130
Understanding customer segmentation methodologies and building your own ‘engagement’ model
The foundation of behavioral analytics and identify revenue / retention “leaks” early on
Identifying your “at risk” customers, and proactively re-market to them before churn materialise
1130 to 1230
Understand the economics of user acquisition activities and key measurement frameworks
Data-backed User Acquisition
Measurement on ROAS (return on ad spend), optimize your acquisition activities
Automated Competitor Analysis
Build automation tools to learn what has worked for your competitors based on publicly available data (reviews, listed prices etc) and adjust your strategy accordingly
- Zoom video conferencing
- Fully online and interactive
- Live interaction and Q&A
You will receive materials, templates, notes and all sample scripts that we author for the purpose of the workshop.
Quick note: I will teach you how to use the scripts, even if you’ve never had any programming experience.
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