Unforgivingly high standards for Enterprise AI
Supertype
Clients with more than 2 years of engagement
The No MBA policy.
Our team is made up of Bachelor's and Master's degree holders from top universities in Indonesia and abroad, majoring in mathematics, computer science, and engineering. We could never leave a client engagement with a PowerPoint deck — we build AI deployments that gets you results from day one.
Retained by the best-in-class of every industry.
With nearly a 100% yearly retention rate, Supertype works with Indonesia's leading enterprises in the financial, mining and manufacturing sectors to deliver analytics and automation infrastructure built to help them be as competitive and as efficient as possible.
Makers of Sectors, a financial data suite for the AI era.
Developed by Supertype, Sectors is the backbone of more than 500+ financial data workflows (e.g. Retrieval Augmented Generation, or RAG) and AI agents. It has first-in-class APIs that allows developers to build financial chatbots and AI models powered by Indonesia's most comprehensive financial data infrastructure.
Battle-hardened methodologies and AI deployments
Financial Data Science & AI
Powering 500+ financial workflows in Indonesia
Sectors is a financial data infrastructure that enable financial institutions to automate their data workflows, market research, and AI model development. It offers pluggable APIs for AI developers, enabling them to build financial chatbots and agentic AI models in mere minutes. Since inception it has been used by 500+ financial workflows, and the Sectors Financial API service has seen more than 1 million invocations.
Authors of Enterprise Analytics Model
Adopted by Adaro, DSN Group, and 10+ leading enterprises
Enterprise Analytics Model is a comprehensive framework that helps organizations rearrange their resources around the most high-impact activities, accounting for their data maturity and business objectives. For the past 2 years Supertype has organized the Enterprise Analytics Summit to share the model with analytics executives from more than 100+ companies.
Large Language Model Experts
>250,000 views from 48+ countries for our LLM course
With more than 250,000 YouTube views and another 150,000 views on licensed platforms, our Large Language Model course is highly popular among AI practitioners. Our course has attracted students from 48 countries, licensed by universities in the region, and used by students and professionals alike.
Background
The founding team of Supertype met in 2015 having sold their previous chatbot and marketing automation company to a SEGA-backed venture in Singapore. They are united by a common vision to build a new kind of technology enabler that puts real-world results first, one supported with a strong education arm alongside its consulting practice. Thus Algoritma was born in 2016, followed by Supertype 3.5 years later.The ignition of Supertype came when 7 Mathematics graduate students from the country's top universities banded together deep in the Covid-19 pandemic, eager to rebuild the economic landscape of a post-pandemic Indonesia. With Algoritma and Supertype as the twin engines of growth, Supertype has since grown to become the go-to analytics consultancy for Indonesia's leading enterprises. We're 100% owned by the founders, who to this day lead the team in all aspects of engineering and product development.
Founded in 2016.
Now serving clients from 8 countries.
Here are our 3 pillars of commitment to you.
1. Results from Day One
By marrying a deep understanding of theoretical Artificial Intelligence with strong domain-specific knowledge, we deliver AI builds and automation solutions tuned to the needs of the business. The result is a system that puts the business first, and the technology second.
2. In Your Best Interest
Traditional consulting firms are incentivised to either (1) keep you in the dark, with a never-ending engagement, or (2) to sell you more than you need by earning a commission on the software they recommend. We don't do either and have been fully independent from our inception.
3. No Broken Analytics Mantra
Modern analytics rarely work in isolation — they will break at some point and require periodic check-ups and maintenance as the underlying data changes. We believe in a proactive approach to analytics, and commit to providing excellent after-sales service at no extra cost to keep your analytics running smoothly.
Samuel Chan
More about the Founder
Learn more about Samuel Chan Samuel is also the founder of Algoritma, Indonesia's most acclaimed data science school trusted by more than 500 companies and institutions across Indonesia, Singapore and Thailand. He has built and managed numerous software and analytics development teams for businesses across Asia Pacific since 2014, and has built and sold multiple successful software automation businesses whilst living between Beijing, Tokyo and home town Singapore.Samuel is a prolific open source contributor, and ranked #1 in Indonesia on StackOverflow's R and Python topics (a top 2% worldwide ranking) consistently between 2017 and 2025 (116 badges, 2.1 million reach). Samuel is Asia's first RStudio Certified Trainer, and among the early pioneers of data science education since 2014.
- Three-time software entrepreneur and founder of AudienceKit, HyperGrowth, Algoritma, Supertype, Sectors Financial Data Suite
- First in Southeast Asia to receive certification in Microsoft Data Science professional program, MongoDB (2014). Also recipient of Graph Analytics for Big Data from UC San Diego, Machine Learning by Stanford (2016), first recipient of RStudio (now Posit) Certified Trainer status in Asia
- Accredited instructor (NTUC LearningHub Singapore, IBF Singapore) and guest lecturer in various institutions
- In-house consultant to SEGA-backed goGame, publisher of Disney Crossy Road, Big Hero 6, Adaro (IDX: ADRO) group of companies and ex-employment at DNP Group (TYO:7912), Gumi (TYO:3903), DianDian FunPlus (600634.SH)
- Contributor to various publication and research bodies including The Logistics Institute by NUS (National University of Singapore)
- Recognized expert in Large Language Models (LLMs), with more than 10,000+ subscribers and more than 250,000 views on his LLM Generative AI tutorial series on YouTube.
