Full-Cycle Data Science Consultancy.
Data Science and Automation Engineers


A hybrid of Science & Engineering
We're academics, but we're not just academics. We're also product developers who care deeply about your business.
Fully-Managed, Lifecycle Support.
A core tenet of the Supertype culture is client empathy. That's why we adapt to the way you work, and not vice versa.
We understand data science is often intertwined with business processes and horizontally integrated with various supporting business functions. We 'localize' to each organizational structure, and deliver solutions fully respecting your existing technological infrastructure.
From custom software development in the Artificial Intelligence domains (computer vision, natural language processing etc) to automation pipelines for routinely, day-to-day tasks, we can play a role as an advisor, implementor, technology enabler and developer.
Data Science, with Results.
Analytics Services
Data engineering work to lay the plumbing of your analytics infrastructure
Custom Development
Custom AI engineering work built to specifications
Consulting Services
Implement data-driven processes in place of human labor with confidence
Why Full-Cycle Data Science at Supertype?
If you’re looking to introduce productivity gains and efficiencies in your business process using AI and machine learning, you’ve probably been told to hire a team of data scientists, one or two data engineers, a database person and an ETL specialist. Maybe a number of software developers along with a UX designer. And a business analyst to translate business needs to technical specs. When you’re ready to deploy, your IT team gets involved along with the new cloud infrastructure consultant you hired.
This is unruly, and puts a lot of inertia on your data-driven initiatives. Supertype practices a full cycle data science consultancy model by combining the science domains (algebra, mathematics, calculus) with the engineering prowess from the computer software domains. We deliver solutions, not formulas.
Battle-hardened Advice
Supertype is the brainchild of Samuel Chan, who also run Indonesia’s most acclaimed data science education center, trusted by more than 400 companies and institutions across Indonesia, Singapore and Thailand. He has built and managed multiple software development teams for numerous businesses across Asia Pacific in the last 10 years, and has built and sold multiple successful businesses, including a Slack chatbot, a counter-fraud software, an audience management SaaS, and multiple automation tools for the education sector, before setting up Algoritma, a 40-person strong data science center in 2017.
Samuel is also an avid open source contributor, ranked #1 in Indonesia on StackOverflow’s R and Python topics (top 2% worldwide) between 2017 and 2021 (80+ badges, 1.1+ million reach), Asia’s first RStudio Certified Trainer and a guest lecturer on the subject of machine learning, fraud detection, computer vision and software development.
- Three-time software entrepreneur (Audience Kit, HyperGrowth, Growth Bot, Pedagogy by Algoritma, Corgi by Algoritma) since 2006
- First in Southeast Asia to receive certification in Microsoft Data Science professional program, MongoDB (2014). Also recipient of Graph Analytics for Big Data from UC San Diego, Machine Learning by Stanford (2016)
- In-house consultant to SEGA-backed goGame, publisher of Disney Crossy Road, Big Hero 6 etc) and ex-employment at Gumi (TYO:3903), DianDian (600634.SH), year-long consulting at Beijing, Tokyo between 2013 and 2016
- Contributor to various publication including the Logistics Institute by NUS (National University of Singapore)
- Accredited instructor (NTUC Singapore, IBF Singapore) and guest lecturer in various institutions

I had the pleasure of working with Samuel and Supertype recently, and can attest to his incredible technical knowledge and his ability to translate complex technical information into simple English. I enjoyed the collaboration and highly recommend his professionalism.
Federica Marchesini
Department of Transport, Western Australia
Schedule a Consultation
We promise to be great advisors to you -- that means focusing on your business problems, not our service offerings.
Data Science for Businesses, Large and Small
Consulting
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Your Remote Data Science Division
Similar to companies that employ the service of a fractional CTO, you get an operational team without the overhead associated with recruitment, training and employee benefits. Our carefully selected team acts as your virtual data science division and support you from strategy to on-the-ground implementation. -
Project-based Consulting
Needs temporary help while you ramp up from conceptualization to deployment? Our team of data scientists and consultants can plug in and add an extra pair of hands.
Managed Development
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Custom Managed Development
From algorithm design to implementation, model serving and real-world testing, we take care of the development process, deployment and hosting -
AI Libraries Development
Have a computer vision or NLP task that artificial intelligence can help? Need "enterprise-support" for a Python library? An analytics engine layered on top of your existing IT infrastructure? We'd like to help. - Quotation-based Managed Service